Each year VicWater conducts a survey to check-in with members to gather an honest perspective on the current and future state of our industry. It’s important to see how the organisation is performing in fulfilling expectations at an organisational level and where applicable, how the results* compare to the previous year. In 2021 feedback was…

Due to the COVID-19 pandemic sweeping across Victoria, the VicWater Annual Conference was a completely virtual event for 2020. With metropolitan Melbourne in lockdown and a distance curfew in place the entire event was created and controlled in isolation. Based on the experience gained from running webinars since earlier in the year, I decided the…

With the new brand mark revealed, the next step in the rebrand and improved customer experience journey was the roll out of the VicWater corporate website. The site has two components – the public facing, general organisation hub and the restricted area for VicWater Members only. The new website was completely rebuilt from the ground…

The VicWater rebrand was revealed at the 2019 VicWater Annual Conference. I designed the clean modern brand mark, incorporating three water rings to represent each of our members: metro, regional and rural, united together as one. A logo and stacked or short form version of the mark was created as well as full colour and…

The short video was originally created for an award submission for the 6th APAC Eldercare Innovation Awards 2018 for the Best Active Ageing Program in Singapore, but was used multiple times in social media to promote the free seniors program. For this project I assisted with Bolton Clarke branding and graphics, creative direction and also…

As a major sponsor of the Victorian Seniors Festival, Seniors Week is the largest event of the year in the Bolton Clarke Calendar. With multiple events and activities attended by thousands of seniors, it’s the ideal tool to generate awareness for the organisation. The lineup of free activities on offer for 2018 was the biggest…

This was a short clip filmed at a Bolton Clarke Be Healthy and Active session in June 2018. The footage was captured on my iPhone X and edited with Adobe Creative Suite. It was shared to the Bolton Clarke Facebook page and other social accounts. Urban Poling is the latest innovative program helping seniors to…

Bolton Clarke owns and operates a number of Retirement Living communities across Queensland and New South Wales, so it was quite common to run sponsored posts on Facebook to generate sales leads. The properties vary in price and quality, as well as location, from high-rise beachfront communities to more traditional suburban villas. My role was…

An important component of my strategy to successfully transition to a completely new brand identity for the recently merged RSL Care and RDNS (Royal District Nursing Service) organisations, was to establish a new social media presence as the transitional combined RSL Care + RDNS brand.  As little had been publicly used under the transitional branding, it was…

Winter Christmas was our first Conference and Events activity inviting members of the general public, as well as staff and students to onsite restaurant, Mitchell’s View at BHI Lilydale Lakeside. I was responsible for marketing and promotion of the event, styling and decorating the function, and photography on the evening to build an image library…

Box Hill Institute Lilydale Lakeside – Brand Launch To promote the reopening of the former Swinburne University Campus in Lilydale, I designed a window billboard on a prominent shop front site in Lilydale, close to the popular shopping centre. The installation was so successful, a further design was installed to promote Box Hill Institute programs…

Milwaukee® Tools Australia has a fleet of sales representatives servicing regions across Australia, but some vacancies can be tricky to fill especially for remote posts like Darwin and Uluru. So when asked to help recruit in February 2015, I made the most of the outback scenery, which featured the truck that came with the job…