FRASER COAST CULTURAL FESTIVAL
Board Member & Creative Services Director
MAY 2007 - JUL 2009
The Fraser Coast Cultural Festival is an annual event that takes place on the last weekend of March. Run by a not-for-profit organisation, the festival includes concerts, workshops, food stalls and outdoor carnival with street parade
Achievements
- Raised attendance from 1,800 participants annually to over 270,000 with national press coverage and sell out concerts and events
Responsibilities
- Established the Fraser Coast Cultural Festival brand
- Developed the Marketing Strategy and 5 year Communications Plan for the Festival
- Responsible for all creative including television, radio, print and digital media
- Coordinated fundraising activities
- Curated events including the Gala Concert
- Designed and maintained the Festival website
A project of significance which demonstrates the breadth of work that Fiona has undertaken has been our naming rights sponsorship of the Wide Bay Water Corporation - Fraser Coast Cultural Festival. Fiona worked actively with the Festival Management Committee in a range of areas including development of a marketing strategy for the festival, media relations, event management, advertising media relations and stakeholder engagement. Fiona's professional expertise not only ensured that the Corporation's sponsorship achieved our objectives but she contributed to a significant growth in the Festival and its professional presentation.
David Wiskar
former Acting CEO Wide Bay Water Corporation