CENTRE OF ADULT EDUCATION (CAE)
Senior Digital Designer
OCT 2011 - JUN 2012
As an adult education institution, CAE provides learning services through a wide range of programs and accredited courses designed to help adults complete their secondary education and begin or change their career direction. In operation for over 60 years, CAE has adapted to meet the continually changing needs of adult learners.
Initially an eight week contract, this role was extended to nine months.
Achievements
- Initially contracted for 8 weeks, the role was extended to 9 months during which time I delivered three of the most successful Course Guide marketing campaigns in the CAE’s 60+ year history
Responsibilities
- Graphic design, marketing and copywriting activities for the CAE
- Generate eDM campaigns utilising the customer database for personalised targeted marketing strategies
- Social media artwork to promote services and drive enrolments
- Digital billboard – programming and display
- Adshel advertising campaigns featured at prominent public transport locations
- regular mX advertisements