Each year VicWater conducts a survey to check-in with members to gather an honest perspective on the current and future state of our industry. It’s important to see how the organisation is performing in fulfilling expectations at an organisational level and where applicable, how the results* compare to the previous year. In 2021 feedback was…

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With the new brand mark revealed, the next step in the rebrand and improved customer experience journey was the roll out of the VicWater corporate website. The site has two components – the public facing, general organisation hub and the restricted area for VicWater Members only. The new website was completely rebuilt from the ground…

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The VicWater rebrand was revealed at the 2019 VicWater Annual Conference. I designed the clean modern brand mark, incorporating three water rings to represent each of our members: metro, regional and rural, united together as one. A logo and stacked or short form version of the mark was created as well as full colour and…

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As a major sponsor of the Victorian Seniors Festival, Seniors Week is the largest event of the year in the Bolton Clarke Calendar. With multiple events and activities attended by thousands of seniors, it’s the ideal tool to generate awareness for the organisation. The lineup of free activities on offer for 2018 was the biggest…

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Bolton Clarke owns and operates a number of Retirement Living communities across Queensland and New South Wales, so it was quite common to run sponsored posts on Facebook to generate sales leads. The properties vary in price and quality, as well as location, from high-rise beachfront communities to more traditional suburban villas. My role was…

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An important component of my strategy to successfully transition to a completely new brand identity for the recently merged RSL Care and RDNS (Royal District Nursing Service) organisations, was to establish a new social media presence as the transitional combined RSL Care + RDNS brand.  As little had been publicly used under the transitional branding, it was…

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Wide Bay Water Corporation (WBWC) had for some time considered utilising the resources and skills to assist a community in need as an aid project. Responding to a request for assistance from the Solomon Islands, a task force visited Adagege Island in early January 2006. They investigated a solution for water supply to the island.…

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