Brand
VicWater Members Survey 2021
Each year VicWater conducts a survey to check-in with members to gather an honest perspective on the current and future state of our industry. It’s important to see how the organisation is performing in fulfilling expectations at an organisational level and where applicable, how the results* compare to the previous year. In 2021 feedback was…
Read MoreVicWater Annual Conference 2020
Due to the COVID-19 pandemic sweeping across Victoria, the VicWater Annual Conference was a completely virtual event for 2020. With metropolitan Melbourne in lockdown and a distance curfew in place the entire event was created and controlled in isolation. Based on the experience gained from running webinars since earlier in the year, I decided the…
Read MoreVicWater Website
With the new brand mark revealed, the next step in the rebrand and improved customer experience journey was the roll out of the VicWater corporate website. The site has two components – the public facing, general organisation hub and the restricted area for VicWater Members only. The new website was completely rebuilt from the ground…
Read MoreVicWater Rebrand
The VicWater rebrand was revealed at the 2019 VicWater Annual Conference. I designed the clean modern brand mark, incorporating three water rings to represent each of our members: metro, regional and rural, united together as one. A logo and stacked or short form version of the mark was created as well as full colour and…
Read MoreBe Healthy and Active promo clip
The short video was originally created for an award submission for the 6th APAC Eldercare Innovation Awards 2018 for the Best Active Ageing Program in Singapore, but was used multiple times in social media to promote the free seniors program. For this project I assisted with Bolton Clarke branding and graphics, creative direction and also…
Read MoreVictorian Seniors Week 2018
As a major sponsor of the Victorian Seniors Festival, Seniors Week is the largest event of the year in the Bolton Clarke Calendar. With multiple events and activities attended by thousands of seniors, it’s the ideal tool to generate awareness for the organisation. The lineup of free activities on offer for 2018 was the biggest…
Read MoreBolton Clarke Communities
Bolton Clarke owns and operates a number of Retirement Living communities across Queensland and New South Wales, so it was quite common to run sponsored posts on Facebook to generate sales leads. The properties vary in price and quality, as well as location, from high-rise beachfront communities to more traditional suburban villas. My role was…
Read MoreRSL Care + RDNS Transition to Bolton Clarke
An important component of my strategy to successfully transition to a completely new brand identity for the recently merged RSL Care and RDNS (Royal District Nursing Service) organisations, was to establish a new social media presence as the transitional combined RSL Care + RDNS brand. As little had been publicly used under the transitional branding, it was…
Read MoreLilydale Lakeside Winter Christmas
Winter Christmas was our first Conference and Events activity inviting members of the general public, as well as staff and students to onsite restaurant, Mitchell’s View at BHI Lilydale Lakeside. I was responsible for marketing and promotion of the event, styling and decorating the function, and photography on the evening to build an image library…
Read MoreJohn Street Window Decals
Box Hill Institute Lilydale Lakeside – Brand Launch To promote the reopening of the former Swinburne University Campus in Lilydale, I designed a window billboard on a prominent shop front site in Lilydale, close to the popular shopping centre. The installation was so successful, a further design was installed to promote Box Hill Institute programs…
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