Advertising
VicWater Annual Conference 2020
Due to the COVID-19 pandemic sweeping across Victoria, the VicWater Annual Conference was a completely virtual event for 2020. With metropolitan Melbourne in lockdown and a distance curfew in place the entire event was created and controlled in isolation. Based on the experience gained from running webinars since earlier in the year, I decided the…
Read MoreBe Healthy and Active promo clip
The short video was originally created for an award submission for the 6th APAC Eldercare Innovation Awards 2018 for the Best Active Ageing Program in Singapore, but was used multiple times in social media to promote the free seniors program. For this project I assisted with Bolton Clarke branding and graphics, creative direction and also…
Read MoreVictorian Seniors Week 2018
As a major sponsor of the Victorian Seniors Festival, Seniors Week is the largest event of the year in the Bolton Clarke Calendar. With multiple events and activities attended by thousands of seniors, it’s the ideal tool to generate awareness for the organisation. The lineup of free activities on offer for 2018 was the biggest…
Read MoreBolton Clarke Communities
Bolton Clarke owns and operates a number of Retirement Living communities across Queensland and New South Wales, so it was quite common to run sponsored posts on Facebook to generate sales leads. The properties vary in price and quality, as well as location, from high-rise beachfront communities to more traditional suburban villas. My role was…
Read MoreRSL Care + RDNS Transition to Bolton Clarke
An important component of my strategy to successfully transition to a completely new brand identity for the recently merged RSL Care and RDNS (Royal District Nursing Service) organisations, was to establish a new social media presence as the transitional combined RSL Care + RDNS brand. As little had been publicly used under the transitional branding, it was…
Read MoreLilydale Lakeside Winter Christmas
Winter Christmas was our first Conference and Events activity inviting members of the general public, as well as staff and students to onsite restaurant, Mitchell’s View at BHI Lilydale Lakeside. I was responsible for marketing and promotion of the event, styling and decorating the function, and photography on the evening to build an image library…
Read MoreJohn Street Window Decals
Box Hill Institute Lilydale Lakeside – Brand Launch To promote the reopening of the former Swinburne University Campus in Lilydale, I designed a window billboard on a prominent shop front site in Lilydale, close to the popular shopping centre. The installation was so successful, a further design was installed to promote Box Hill Institute programs…
Read MoreCut the Cord
When Milwaukee® Tools Australia launched the M18™ Cordless Mitre Saw we knew it was going to create a stir in the industrial tools market. Mitre Saws tend to be power hungry, so the idea of running on a battery was sure to generate a fuss. It was also bound to cause some controversy as the Australian…
Read MoreHeated Gear
Milwaukee® first launched M12™ Heated Workwear in 2013 with an average response from consumers. So when the time came to promote M12™ Heated Workwear in 2014 I put together a social media campaign to showcase how essential these items are for tradies working in the elements These jackets run on one rechargeable Milwaukee® M12™ battery…
Read MoreCAE Digital Display for Degraves Street, Melbourne
CAE (Centre for Adult Education) occupies four sites in the Flinders Lane / Degraves Street precinct in Melbourne. To promote their range of eclectic short courses, digital billboards are placed in key locations to attract passing viewers. The slideshow includes samples from the Summer 2012 and Autumn 2012 campaign displays for Degraves Street Get in…
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