CAE Holiday Guide 2011/12

The CAE Holiday program offers a range of classes in a variety of subject areas. Participants can make a silver ring in a day, make their own bespoke pair of leather shoes in four classes or learn how to cook seafood in three hours.

For the past few years the program had failed to attract students which lead to the cancellation of many of the sessions, so in November 2011 I redesigned the expensive 16 page A4 booklet into an A2 foldout calendar. Distributed in The Age and at various points around the Melbourne CBD, the holiday program offered something new to try almost everyday of the holiday period.

The campaign was a huge success with almost every class sold out and a few extra sessions added by popular demand.